The Austrians have become the topic – in Germany, but also in Switzerland. And not just the k.u.k. nostalgia – we were already once a union, we know how this can go – but the reputable aspect of our social policies. Successful people in culture and business prove that the ÖSI mentality is arriving worldwide.
Author Judith Grohmann graduated from Lycée Français in Vienna and began her journalistic career immediately after high school as a volunteer at the news magazine profil and the business magazine trend. She also studied journalism and Japanology. She has worked for several Austrian newspapers, as well as for domestic and foreign magazines. Since 2003 she has been the Austrian correspondent of the daily newspaper Münchner Merkur. Grohmann currently lives in Vienna.
Case studies of international companies involved in market communication show that they primarily rely on public relations, plus tips on how to communicate properly in the crisis.
Peter is the Managing Director of AiGNER PR Communication Services. He supervised PR-Award Winner 2002, Starbucks Coffee Austria and the Austrian soccer record champion SK Rapid. He has 14 years of experience in the advertising / media / marketing industry. He is a journalist for Cash Flow, The Courier, Mucha-Verlag (portfolio management company) and for the founding team of Wirtschaftsblatt (department head, media & marketing). He established AiGNER PR in 1996.
The Austrians have become the topic - in Germany, but also in Switzerland. And not just the k.u.k. nostalgia - we were already once a union, we know how this can go - but the reputable aspect of our social policies. Successful people in culture and business prove that the ÖSI mentality is arriving worldwide.
Case studies of international companies involved in market communication show that they primarily rely on public relations, plus tips on how to communicate properly in the crisis.
