Business ideas, product ideas, campaign ideas. Each of us has these. But which can be realized in the long term and sustainably? A practical guide to good ideas.
Stefan Schmertzing began more than 20 years ago in the communications industry, in today's FCB. He then spent 3 years in Germany, at J. Walter Thompson, and in 1994 founded the first of his own agencies, Tell Advertising Agency, which he merged in 1998 with TBWA where he was active as Managing Partner.
In 2005 he founded schmertzing&co, which was Agency of the Year. In 2007 schmertzing&co integrated with CCP, Heye. In 2009 Schmertzing founded the agency Wunderknaban for social media and online marketing with his partner Stefan Unterberg (former Online - Managing Director of Vorarlberger medienhaus). Wunderknaben has clients such as Ronald McDonald House, Rewe Austria (clever, Ja!Natürlich) IKEA in partnership with GroupM, bwin and 3M.
Networking is often understood to mean that you can rely on various events to exchange contacts. But networking is much more: a craft that, like any other strategic measure, must be implemented.
In 2005, Ralfh Vallon founded Relations, Event & Networking GmbH. He is the founder and operator of the communication platform Club Cuvée. From 1997 to 2000 he was with Hermann & Vallon Werbeagentur OEG / Vallon & partner, and in 2000 was a communications consultant for Vice Chancellor Susanne Riess-passer. From 2001 onward, he was managing partner and took over the communication agency Consens / Power Agency Marketing GmbH in Vienna, and in 2004 engaged in a joint venture with MC Cann Erickson, Power Agency relocated to MC Cann. He is also a book author.
Business ideas, product ideas, campaign ideas. Each of us has these. But which can be realized in the long term and sustainably? A practical guide to good ideas.
Networking is often understood to mean that you can rely on various events to exchange contacts. But networking is much more: a craft that, like any other strategic measure, must be implemented.
