To bear responsibility as an entrepreneur means not to measure success exclusively in economic terms, but also to take into account social and ecological aspects. The tradition of the Essl family includes an integrative approach–the combining of economic success with social awareness. This is defined in BauMax’s corporate mission statement, and has been implemented in business for many years.
Martin Essl has been Chairman of the Board of Directors of bauMax Group since 1999, and founded the Essl Social Prize in 2007. He is also a board member of BHB (Federal Association of German Home Improvement, Building and Garden Stores) and EDRA (European DIY Retail Association). As CEO of bauMax he was named Entrepreneur of the Year in 2006, in addition to receiving other awards. He began his professional career after graduating from business school and a retail traineeship in the United States.
The elite of society is judged on the basis of material wealth. It is high time to develop qualitative perspectives too–because only in this way can trenches between different social levels be overcome. The subject of wealth is excellently suited for this purpose. The whole of Vienna has become a study on its own.
Dr. Thomas Druyen is head of the Institute for Comparative Wealth Culture at Sigmund Freud private University in Vienna, and Director of the Forum for Financial Research at the University of Münster. Dr. Druyen is Chairman of the Board of Trustees of the Foundation Dialogue of Generations, and he has become well-known for his books Olymp des Lebens - Das neue Bild des Alters and Goldkinder – Die Welt des Vermögens
To bear responsibility as an entrepreneur means not to measure success exclusively in economic terms, but also to take into account social and ecological aspects. The tradition of the Essl family includes an integrative approach--the combining of economic success with social awareness. This is defined in BauMax's corporate mission statement, and has been implemented in business for many years.
The elite of society is judged on the basis of material wealth. It is high time to develop qualitative perspectives too--because only in this way can trenches between different social levels be overcome. The subject of wealth is excellently suited for this purpose. The whole of Vienna has become a study on its own.
