For the first time it is possible, with the Triple A potential assessment, to measure market potentials in a standardized and precise manner, thereby consistently focusing a company on the market and thus on the optimum yield. This marks the end of the age of trial marketing, with 80 billion Euros per year being wiped out in the German-speaking world alone.
Georg Kolm is the CEO of Triple A AG, and is involved in the development of Triple A Analytics. He founded the first direct marketing companies in Austria, and was initiator of the Austrian Financial Marketing Association. He and his team have successfully implemented more than 3,000 projects for more than 370 national and international customers.
Social media affects marketing, human relations, PR, customer care, IT and sales. In short, social media cannot be ignored today.
Stefan Schmertzing began more than 20 years ago in the communications industry, in today's FCB. He then spent 3 years in Germany, at J. Walter Thompson, and in 1994 founded the first of his own agencies, Tell Advertising Agency, which he merged in 1998 with TBWA where he was active as Managing Partner.
In 2005 he founded schmertzing&co, which was Agency of the Year. In 2007 schmertzing&co integrated with CCP, Heye. In 2009 Schmertzing founded the agency Wunderknaban for social media and online marketing with his partner Stefan Unterberg (former Online - Managing Director of Vorarlberger medienhaus). Wunderknaben has clients such as Ronald McDonald House, Rewe Austria (clever, Ja!Natürlich) IKEA in partnership with GroupM, bwin and 3M.
For the first time it is possible, with the Triple A potential assessment, to measure market potentials in a standardized and precise manner, thereby consistently focusing a company on the market and thus on the optimum yield. This marks the end of the age of trial marketing, with 80 billion Euros per year being wiped out in the German-speaking world alone.
Social media affects marketing, human relations, PR, customer care, IT and sales. In short, social media cannot be ignored today.
