Overstated regulation and protective provisions on the labor market are increasingly becoming a hindrance to both existing and new employment. More flexibility and performance-oriented awareness is needed as the basis for a future success model.
Margaret Kriz-Zwittkovits has been, since 2008, (Honorary) President of the Austrian Industry Association (MARWA) and the first woman at the helm of the Club since its foundation in 1839. She is also CEO of two companies: Margarete Zwittkovits GmbH and Zwittkovits Real Estate Development Company Gesellschaft m.b.H..In addition to receiving an Entrepreneur Award from the Austrian Industry Association in 2003, she was appointed in 2009 to the Commercial Council.
Radio and television seem unaffordable, and are too scattershot in the B2B area. What do you do to reach your target group? How do the media consumption habits of B2B target groups change? How do you find out more about your target group? The increasing complexity of the communication world demands ever more effective and efficient communication planning. Targeted messages across multiple channels to the right people mean more than just the right media mix. Create communication with a win-win outcome.
Peter Hirschfeld is the founder of SME-Platform UIK Austria, a merging of over 180 advertising companies for the promotion of Austrian SMEs. He is also the editor of the quarterly magazine Entrepreneur, as well as Entrepreneur's Guide. In addition to his successful activities in the media field, for many years he lead seminars and lectures in mental fitness.
Overstated regulation and protective provisions on the labor market are increasingly becoming a hindrance to both existing and new employment. More flexibility and performance-oriented awareness is needed as the basis for a future success model.
Radio and television seem unaffordable, and are too scattershot in the B2B area. What do you do to reach your target group? How do the media consumption habits of B2B target groups change? How do you find out more about your target group? The increasing complexity of the communication world demands ever more effective and efficient communication planning. Targeted messages across multiple channels to the right people mean more than just the right media mix. Create communication with a win-win outcome.
