Radio and television seem unaffordable, and are too scattershot in the B2B area. What do you do to reach your target group? How do the media consumption habits of B2B target groups change? How do you find out more about your target group? The increasing complexity of the communication world demands ever more effective and efficient communication planning. Targeted messages across multiple channels to the right people mean more than just the right media mix. Create communication with a win-win outcome.