Since 2006, Karl Pall has been Country Manager for Google Austria. Previously he was Managing Partner of 12snap, a leading provider of mobile marketing since 2005. Prior to that Pall held various executive marketing positions at Coca-Cola. He worked in various advertising agencies in the country and abroad: in Tokyo in 1992 and 1996 in New York, where he began at one of the first new media agencies with “www” marketing.