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Marketing & Advertising

Speakers
Roman Anlanger
Tim Barry
Judy Carter
Wolfgang A. Engel
Uschi Fellner
Peter Hirschfeld
Rudi Kobza
Georg Kolm
Werner Kuhn
Philipp Mosetter
Karl Pall
Stefan Schmertzing
Martin Stöhr
Georg Zanger
Events
Past Event

Power Breakfast #87

May 04, 2017 Santa Monica, USA
"Building Your Brand of Gold" by John Golden, "Attracting New Customers by Speaking Your Message" by Judy Carter
Past Event

Power Breakfast #86

Apr 18, 2017 Chicago, USA
"Successful Selling in Today’s Landscape" by Melissa D. Whitaker, "Attracting New Customers by Speaking Your Message" by Tim Barry
Power Breakfast #59
Past Event

Power Breakfast #59

Apr 27, 2011 Vienna, Austria
"Good Economy" by Philipp Mosetter, "The Power of the Individual" by Selma Prodanovic
Power Breakfast #54
Past Event

Power Breakfast #54

Oct 20, 2010 Vienna, Austria
"Triple A Analytics – The Future Under Control" by Georg Kolm, "Do You Believe in Social Media?" by Stefan Schmertzing
Past Event

Power Breakfast #50

Apr 28, 2010 Vienna, Austria
"Necessary Flexibility in Employment Policy from the Point of View of the Entrepreneurial Middle Class" by Margarete Kriz-Zwittkovits, "The Struggle to Reach Your B2B Target Group" by Peter Hirschfeld
Past Event

Power Breakfast #38

Jan 28, 2009 Vienna, Austria
"With Stability through Crisis" by Peter Gruber, "Trojan Marketing" by Roman Anlanger
Past Event

Power Breakfast #31

Mar 26, 2008 Vienna, Austria
"Marketing in Digital Worlds" by Karl Pall, "Performance Marketing" by Martin Stöhr
Past Event

Power Breakfast #26

Sep 19, 2007 Vienna, Austria
"Currency as Success" by Uschi Fellner, "Pins" by Maximilian Eiselsberg
Past Event

Power Breakfast #20

Jan 24, 2007 Vienna, Austria
"A Guide to good Ideas" by Stefan Schmertzing, "Understanding Networks" by Ralph Vallon
Show more from Events
Videos
Power Breakfast 50 › Peter Hirschfeld
Apr 28, 2010 15:19
Power Breakfast #50

The Struggle to Reach Your B2B Target Group

by Peter Hirschfeld
Radio and television seem unaffordable, and are too scattershot in the B2B area. What do you do to reach your target group? How do the media consumption habits of B2B target groups change? How do you find out more about your target group? The increasing complexity of the communication world…
Power Breakfast 54 › Stefan Schmertzing
Oct 20, 2010 34:38
Power Breakfast #54

Do You Believe in Social Media?

by Stefan Schmertzing
Social media affects marketing, human relations, PR, customer care, IT and sales. In short, social media cannot be ignored today.
Power Breakfast 59 › Philipp Mosetter
Apr 27, 2011 21:32
Power Breakfast #59

Good Economy

by Philipp Mosetter
In the 1990s and ’00s, the conditions for communication changed dramatically. There is no answer to these changes and certainly not the “right” answer, but rather a game with possibilities.
Power Breakfast 31 › Karl Pall
Mar 26, 2008 11:19
Power Breakfast #31

Marketing in Digital Worlds

by Karl Pall
The Internet has become the most relevant communication medium. Communication and trade have changed significantly. For the economy – especially in Austria with high SME density—unprecedented opportunities await. However, marketing decisions are often still lacking.
Power Breakfast 31 › Martin Stöhr
Mar 26, 2008 22:54
Power Breakfast #31

Performance Marketing

by Martin Stöhr
Buying decisions are becoming less and less based on classic “above-the-line” advertising. The future of advertising follows the old Henry Ford proverb – after 50% of advertising investments are spent, they are in the past. Performance Marketing delivers concrete results and increasingly solves the “black box” of classic advertising.
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