Corporate executives and sales representatives regularly ask how to increase sales and earnings, and how they can continue to achieve success in sometimes very competitive markets. What is striking is that almost all of them ignore a decisive factor and thus fall into similar behaviors: Why is it that 40% of sales productivity is not purposefully used? Where are the biggest levers they can actively influence? With this in mind, Oliver Wegner developed a simple system that provides measurable and predictable sales results immediately.