31
Mar 2014

Power Breakfast #77

Vienna, Austria
The Ritz-Carlton, Vienna
From 08.00AM to 10.00AM
Mar
31

Theme 1 | Michael Stix

Insights into the Marketing of the Largest Private TV Group in Austria

Challenges of TV Marketing in a Digital Multiscreen Era

How ProSiebenSat.1 Pulse 4 became the digital media and e-ventures house.

Michael Stix is a member of the Executive Board of the leading Austrian private TV Group ProSiebenSat.1 PULS 4 and is responsible for sales, revenue, distribution, digital and ventures.  After graduation in law, he completed 2 postgraduate studies. He graduated with a Master of Business Law (MBL) of SMBS in Salzburg. After that he studied at the University of St. Gallen, Switzerland and California State University at Berkeley in the USA, completing a Master of Business Administration (MBA).

Theme 2 | Rudolf Klausnitzer

The Big Data Challenge

Whoever knows the future, belongs to it

Old business models are becoming obsolete and new opportunities are emerging. According to Profitability and Sustainability, Datability is now a benchmark for companies.

Rudolf Klausnitzer studied journalism and communication theory in Salzburg. For almost 10 years he was the leader of the successful Austrian radio station Ö3, where he created and moderated the Ö3 morning show. In 1987, Klausnitzer took over the management and program management of SAT1, and was entrusted in 1989 as Program Director with the construction of the German pay TV station PREMIERE. In both positions he was involved in leading the design of new formats and program strategies. In 2002, Klausnitzer was appointed the Chairman of the Management Board of NEWS. During his consulting practice as a corporate adviser Klausnitzer focused on the design and digital communications agency DMC, in broadband/Internet and digital technologies. In March 2013 he published his book Das Ende des Zufalls - wie Big Data uns und unser Leben vorhersagbar macht.

Schedule

March 31st, 2014
08.00 – 08.30

Breakfast & Networking

08.30 – 08.35

Welcome

08.35 – 09.00 Michael Stix

Insights into the Marketing of the Largest Private TV Group in Austria

How ProSiebenSat.1 Pulse 4 became the digital media and e-ventures house.

09.00 – 09.20

Update from Host

09.25 – 09.50 Rudolf Klausnitzer

The Big Data Challenge

Old business models are becoming obsolete and new opportunities are emerging. According to Profitability and Sustainability, Datability is now a benchmark for companies.

09.50 – 10.00

Closing Remarks

The Ritz-Carlton, Vienna
Schubertring 5-7
Vienna, 1010
Austria
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