Rudolf Klausnitzer studied journalism and communication theory in Salzburg. For almost 10 years he was the leader of the successful Austrian radio station Ö3, where he created and moderated the Ö3 morning show. In 1987, Klausnitzer took over the management and program management of SAT1, and was entrusted in 1989 as Program Director with the construction of the German pay TV station PREMIERE. In both positions he was involved in leading the design of new formats and program strategies. In 2002, Klausnitzer was appointed the Chairman of the Management Board of NEWS. During his consulting practice as a corporate adviser Klausnitzer focused on the design and digital communications agency DMC, in broadband/Internet and digital technologies. In March 2013 he published his book Das Ende des Zufalls - wie Big Data uns und unser Leben vorhersagbar macht.