Maribeth Kuzmeski, PhD, is President of the consulting firm Red Zone Marketing, Inc., founded in 1994. She and her firm work with financial services firms, entrepreneurial-minded corporations and salespeople on unique marketing messages, strategic marketing planning, recruiting, and business growth. Maribeth has written 7 books including the bestseller The Connectors. She is an international keynote speaker rated as a Top 25 C-Suite Speaker by Meetings & Conventions Magazine.