Reinhold Gmeinbauer is the CEO of the media holding company Medecco, which includes magazines Architektur.aktuell, Austria's leading art-magazine Parnass, Datum, and the art and architecture book publisher Ambra. He is author of the book Best-Sell-Er as well as speaker and consultant on the topic of sales. Until 2012, he worked as Executive Chairman of the daily newspaper Die Presse. He has received various awards, and in 2009 he was elected by the trade magazine Der Österreichische Journalist as Media Manager of the Year.